Twenty years of consistency without making the brand more complicated.
Our longest-standing client, Gazonnières Pescay is a family business whose reputation has long been built on the quality of its turf. Over that length of time, the value came not from reinvention, but from the discipline of staying recognisable.
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The useful diagnosis.
Give the business an identity rooted directly in the product and robust enough to work for the long term.
The strongest idea was already under our feet: letterforms literally constructed from pieces of turf. Its directness was the point, not a limitation.
Keep the identity intentionally simple and almost crude, then let consistency do the work. Recognition came from repetition, not added complexity.
Recognition is often what happens when a good idea is allowed to stay simple.