11 / Fluo Néon
When the product is signage, make the advertising impossible to miss.
Based in Blagnac, Toulouse, Fluo Néon is an established specialist sign maker. The best solution was one that made the expertise obvious before anybody needed it explained.
← Back to work
SituationA specialist sign business looking to reposition itself and
make its expertise immediately visible.
RoleRepositioning, campaign concept and art direction.
What matteredTurning a highly visual product into communication that
could be understood at a glance.
The useful diagnosis.
What they asked for
Create a stronger, more memorable expression of what Fluo Néon actually makes.
What we found
The product itself was the strongest advertising device. Scale could make the expertise both obvious and entertaining.
What we recommended
Imagine Toulouse's best-known monuments carrying enormous Fluo Néon signs: product placement taken quite literally.
Sometimes the clearest product demonstration is an exaggeration.