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08 / Château du Clau

Fresh enough for the product, refined enough for the château.

Set among extensive orchards in Tarn-et-Garonne, Château du Clau produces pure apple juices alongside blends combining apple with locally sourced fruits. The result needed to feel naturally premium rather than artificially dressed up.

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Château du Clau main image
SituationA château-based fruit producer whose packaging needed to balance freshness, natural ingredients and a sense of origin.
RoleIdentity, packaging and product presentation.
What matteredA healthy, refined presence without losing the quiet nobility and traditional character of the château.

The useful diagnosis.

What they asked for

Create packaging that made the juices feel fresh, natural and well made while retaining a clear sense of provenance.

What we found

The product did not need to choose between health and heritage. The strongest position was to make both qualities visible at the same time.

What we recommended

Build the range around freshness, natural ingredients and traditional production, with enough restraint to preserve the history behind the product.

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Freshness and heritage do not have to pull in opposite directions.